Free your teams. Simplify tech. Grow your revenue.

We help multifamily teams cut manual work, optimize revenue strategies, and integrate technology, so your staff has more time, your leads convert better, and NOI grows.

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Services

SERVICES

Streamline Operations Boost Revenue

CRM & Lifecycle Automation

Streamlining the entire renter journey, from first inquiry to renewal. Our team sets up lead flows, nurture campaigns, and tour-to-lease automation that improve conversion rates. We also design resident retention programs that strengthen satisfaction, increase renewal rates, and reduce costly turnover.

Revenue & Pricing Optimization

Applying proven revenue management practices. Our work includes optimizing lease-term strategies, amenity valuations, and renewal structures that reflect seasonality and demand patterns. By combining market analytics with portfolio-specific goals, we help teams maximize rent growth while protecting long-term occupancy and asset value.

Performance Analytics

Custom analytics that give operators a clear view of portfolio performance. Our reporting highlights renewal retention rates, expiration curves, marketing attribution, and occupancy trends in real time. We translate data into insight, so leaders can anticipate risks, measure the impact of strategies, and make confident decisions about pricing, staffing, and marketing.

Platform Rollouts & Training

More than 130 implementations have been completed across Entrata, Yardi, RealPage, and ResMan. Leasing, management, and maintenance teams receive tailored training to ensure platforms are fully adopted, eliminating reliance on spreadsheets. This approach guarantees that new systems support daily operations and deliver long-term value.

Empowering Your Portfolio For Success

15+

Years of Experience

130+

Community Rollouts

50+

Satisfied Clients

7%

AVG Revenue Growth Per Year

About

ABOUT

Expertise in Multifamily Success

At Thorpe Advisory, we believe proptech should make life easier for teams, prospects, and residents. For more than 15 years, we have helped multifamily owners and operators turn complex processes into simple, scalable systems that lift NOI and reduce busywork.

Our approach is PMS-first. The Property Management System is the hub and single source of truth. We connect CRM and lead management, pricing and revenue management, renewals, websites, applications, resident communications, service requests, and make-ready workflows directly into the PMS. The result is a single platform where data, tasks, and reporting work together in real time.

What you get

Time back for your team through automation and digitization (fewer clicks, fewer logins, simple workflow)
Faster conversions with simplified applications and clear communication
Higher retention through smooth renewals, notices, and service requests
Cleaner data and clearer dashboards for confident, real-time decisions

We measure what matters with dashboards and KPIs so your systems adapt as the market shifts. Portfolios that adopt this PMS-first approach consistently outperform, raising revenue while delivering a modern resident experience.

Testimonials

CLIENT TESTIMONIALS

“Brennan joined the JS Property Management team and immediately dove right in to tackle the tremendous task of organizing and managing all marketing and revenue growth for 20 multi-family housing properties across the country with over 3500 units.

He was able to quickly analyze complex sets of data from outdated systems, and transitioned all properties efficiently to programs and systems that allowed for maximum growth. Within a two years he increased revenue more than 15%”

Jennifer Wilkins
Community Director, HSL Asset Management